As an owner, I am often asked: “How do you decide what product line to carry” followed usually by, “What’s the difference between one color line and another?” It seems like there are a million and one retail lines to choose from these days, both as a stylist and as a consumer, so I thought I would share my process for choosing to partner with a unique company like R+Co. This info could help you make your own shopping choices when you’re out in the world or on your sofa.
The retail and color line are a huge investment for a salon so it’s a decision that takes me some time to consider as an owner. The three questions I ask myself are: What does this company offer the client? What does this company offer my salon business? And what does this company offer the world at large?
You, the client:
The first place I start with a product line is performance. If it doesn’t impress me with how it makes the hair look and feel, I won’t even consider going further. Does the mousse give great body without being too sticky? (Looking at you, Rodeo Star) Is the serum luxurious without being too heavy? (It sure is, Optical Illusion Smoothing Oil) Does the curly line service a range of curly textures or only those with coarse hair? (I love you, Rebounce, our top selling curl cream) Is it easy to use? Does it have a pleasant feel in the hands and hair? What are the fragrances like? (Delicious. They are delicious) Do their color care segments offer longevity for color treated hair? Fragrances are extremely personal, so they have to be pleasant without being overwhelming. I’m really looking for standouts here, because there is so much on the market, and as professional hairstylists, we can make pretty much anything work. What will my client like and be willing to invest in? What will be worth the money?
When it comes to choosing a color line, the performance aspect takes on a whole other dimension because the outcomes are more permanent. Great technical performance in a color line means the color comes out the way you expect, and if you have to make an adjustment, it is simple to figure out. Creating a healthy look and feel in the hair with a minimum of chemical exposure is ideal. Shiny, beautiful color is essential: bright blondes, knock out redheads, stunning brunettes, spectacular fantasy. Whatever color our client imagines, we must have the tools at our fingertips to create it.
We brought in R+Color at the beginning of October and it has been a seamless transition. The outcomes are beautiful, predictable, and they last. The colors are gorgeous, especially the cherry chocolate trend this fall, and the glosses provide unbeatable shine, leaving the hair silky and touchable. I’m so delighted to be able to offer it to my clients.
Union Beauty:
When we partner with a retail company, we are promoting their product, so in exchange we expect that they offer the salon a level of support in doing so. That support should include a sales representative that makes ordering simple, comprehensive technical and product education, and business tools that help us promote our service and retail offerings.
Luxury Brand Partners, the parent company of R+Co, R+Co Bleu, and R+Color, has really knocked our socks off since we began working with them in 2023. They are willing, positive teammates who jump through all the hoops to make sure we have what we need. The education they offer is imaginative and expert, and our experience with the educators has been invaluable. Nationally, they invest in a marketing campaign so that most clients know who they are and ask for their products by name. This is really behind the scenes but takes a lot of pressure off of us so that we can spend our time and focus on your experience.
It feels great to work with a national brand that invests in the success of salons at a time when it sometimes feels like it’s us against Amazon. An example of this is R+Co’s affiliate program, which makes it possible for our guests to buy retail directly from the manufacturer. You get the convenience of a product shipped to your doorstep and we get the benefit.
The world:
We’ve gotten many compliments so far about the look of the R+Color packaging on the shelf, but there’s more to it than great looks. The boxes, tubes and bottles of the retail and color lines are all 100% recyclable. What’s more, the plastics from the bottles are 55% PCR material. PCR packaging is gathered from domestic US sources and reduces virgin plastic consumption, which decreases the use of fossil fuels and energy used in package manufacturing. We’re proud to work with a company that invests in minimizing their footprint.
As consumers, our choices matter! I take your choice to be in our chairs very seriously and make every effort to ensure that we’ve chosen the best tools on the market to execute your service. As a small business owner, I’m happy to create relationships with companies that share our vision. Thanks for reading!
I can’t wait to talk about your home care next time you’re in the salon.